Philip Morris International say their Foundation for a Smoke-Free World aims to accelerate the end of smoking, but anti-tobacco campaigners are sceptical.
In a public relations coup for PMI, the foundation will be headed by Derek Yach, a former senior figure at the World Health Organisation who was responsible for the launch of its global tobacco control treaty.
Philip Morris Pledges Almost $1 Billion to Anti-Smoking Fight
Philip Morris (pm, -0.53%) said Wednesday that it would contribute around $80 million each year, for the next 12 years, to a new non-profit organization called the Foundation for a Smoke-Free World. Although the foundation is supposedly independent, the tobacco giant is so far its only contributor.