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12 juillet 2011

La newsletter de stop-tabac: les sujets clés de l?actualité mondiale sur le tabagisme

Sélection réalisée par Jean-François Etter

Le 12 juillet 2011


- Health consequences of pipe versus cigarette smoking
- SRNT 2010 conference proceedings
- Smoking Cessation Ads Using 'Why to Quit' Strategy Perceived as Most Effective
- Chattez avec un médecin tabacologue


Health consequences of pipe versus cigarette smoking

Tob Control
Published Online First 15 October 2010
Aage Tverdal, Kjell Bjartveit
To estimate the risk of dying from all causes and from specified smoking-related diseases in men who were exclusive daily pipe smokers at two consecutive examinations, and in men who switched from smoking cigarettes only to pipe only.
A prospective cohort study.
Three counties in Norway.
Participants 16?932 men, aged 2049, screened for cardiovascular disease risk factors in the mid-1970s, re-screened after 313 years, and followed throughout 2007.
Absolute mortality and relative risks adjusted for confounding variables, of dying from all causes and ischaemic heart disease, stroke, cardiovascular disease, lung cancer and other smoking-related cancer. Results
Altogether, the men were observed for 403?327 years, and during the observation period, 4933 deaths occurred. With sustained never smokers as reference, the sustained smokers of a pipe only had adjusted relative risk (95% CI), of dying from any cause that was 1.99 (1.73 to 2.27). At comparable tobacco consumption, no significant difference in risk between pipe and cigarette smokers appeared. As to survival, no difference was found between sustained smokers of a pipe only and of cigarettes only. Men who switched from cigarettes only to pipe only had a risk which was not significantly different from the risk in sustained smokers of cigarettes only.
Between pipe and cigarette smokers, no or only minor differences were found in mortality from any cause and the specified smoking-related diseases. Pipe smoking is not safer than cigarette smoking. (19 10 2010)
(12 07 2011)


SRNT 2010 conference proceedings


http://www.treatobacco.net/en/uploads/documents/Other%20Documents/SRNT%20Eu%202010%20Abstract%20Book.pdf (09 11 2010)
(12 07 2011)


Smoking Cessation Ads Using 'Why to Quit' Strategy Perceived as Most Effective

Tobacco control programs that use television advertisements to promote smoking cessation should use ads that adopt a 'why to quit' strategy with either graphic images or personal testimonials, according to a new study by RTI International scientists.

The study, published online in Tobacco Control examined how different types of smokers responded and reacted to different types of televised ads that promoted smoking cessation. Scientists examined which types of cessation-focused advertisements were associated with perceived advertisement effectiveness among smokers. They also assessed whether key smoker characteristics (e.g., cigarette consumption, desire to quit and past quit attempts) influenced perceived effectiveness of different types of cessation ads.

Cessation-focused campaigns have used a variety of message themes. The three most common broad themes for cessation campaigns include why to quit, how to quit, and anti-tobacco industry.

"While there is considerable variation in the specific execution of these broad themes, ads using the 'why to quit' strategy with graphic images or personal testimonials that evoke specific emotional responses were perceived as more effective than the other ad categories," said Kevin Davis, a senior research health economist in RTI's Public Health Policy Research Program and the study's lead author.

Ad messages that focus on how to quit are generally informational in nature, providing smokers with support in the quitting process through websites, phone numbers, and plans to help smokers get started with quitting. Anti-tobacco industry messages focus on the questionable marketing practices of the tobacco industry.

Scientists measured perceived ad effectiveness with a new four-item scale assessing the degree to which participants thought the ads made them stop and think, grabbed their attention, were believable and made them want to quit smoking. The smokers were categorized based on cigarette consumption, desire to quit and past quit attempts. The researchers examined how smoker characteristics and category of cessation ads predict perceived ad effectiveness.

The study found that smokers who had less desire to quit or had not tried quitting in the past 12 months responded significantly less favorably to all types of cessation ads tested. Greater cigarette consumption was also associated with lower perceived effectiveness, but this association was smaller in magnitude.

"These findings suggest that smokers clearly differ in their reactions to cessation-focused advertising based on their individual desire to quit, prior experience with quit attempts and, to a lesser degree, cigarette consumption. These are important considerations for campaign creators, designers and media planners," Davis said.

Data for the study was taken from the New York Media Tracking Survey Online, a web survey of 7,060 adult smokers in New York State.

The study was funded by the New York State Department of Health.


The case for recycling and adapting anti-tobacco mass media campaigns

Tob Control. Published Online First 18 September 2010

Trish Cotter, Donna Perez, Sally Dunlop, Wai Tak Hung, Anita Dessaix, James F Bishop

- Newswise November 10, 2010 (10 11 2010)
(12 07 2011)


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